On September 24th, Dada Group (Dada Nexus, NASDAQ: DADA),China’s main nearby on-need supply and retail system, and Yili Group (“Yili”), the largest and most detailed dairy products and solutions corporation in Asia introduced more recent, enhanced, and additional built-in terms of their strategic enterprise partnership. Philip Kuai, Founder, Chairman and CEO of Dada Team, and Yunlong Guo, Vice President of Yili Team, signed the amended cooperation agreement at Yili’s headquarters in Hohhot. The leadership of Yili’s liquid milk, powdered milk, cold drinks, yogurt, wellness drinks and cheese divisions also participated in the signing.
Dada and Yili have a background of close cooperation setting up from 2017. Since then, Dada’s community on-demand retail platform, JDDJ, has pioneered the groundbreaking product of “just one-hour live procuring,” which combines “stay shopping” and “one-hour delivery” and has turn out to be one of the speediest-growing mediums for Yili’s product sales.
Through their partnership, Yili has fully participated in quite a few of JDDJ’s situations, breaking report revenue quite a few occasions. By way of specific marketing, Dada aided Yili to improve person working experience, cultivate brand name loyalty and extend its returning consumer foundation. This partnership was particularly vital for Yili in January to August 2020 as offline retailers grappled with the impression of COVID-19. JDDJ assisted Yili in bringing offline income on-line and reducing the effects of the pandemic on its business. Yili’s liquid milk, yogurt, chilly drinks, milk powder, wellbeing beverages and cheese classes all attained a few periods the product sales of the exact time period previous calendar year.
According to the strategic agreement, the two companies will focus on electronic advertising innovation, user procedure, classification management and offer chain potential setting up, revolutionary the development of China’s online dairy and food items business. JDDJ will use its state-of-the-art info analysis applications (e.g. Monica and Haibo devices), infrastructure, and engineering to accessibility user behavior facts, serving to Yili make extra custom-made marketing and advertising techniques and fully reach its sales likely as client demand from customers in China rises along with income and standards of dwelling. Alongside one another with JDDJ, Yili can take a look at local community-based mostly, regional customization of products and make an economical source chain program. As a result of this partnership, Dada further more establishes itself as the leading O2O on-demand from customers retailer in China with more than 40 million lively consumers.
At the signing ceremony, Yunlong Guo, Vice President of Yili Group, claimed, “Yili Group and Dada Team have always managed a near and mutually beneficial relationship, and in the discipline of on-demand retail, we develop off each other’s strengths to generate many evolutionary and revolutionary profits and advertising methods. Alongside one another, we are bringing a far more easy paying for experience for Chinese consumers. With the vision of becoming the world’s most reliable provider of wholesome food items, Yili has normally been fully commited to performing with Dada Team to raise expense in research and sources in the discipline of on-need retail, top a new period in China’s food industry.”
Philip Kuai, Founder, Chairman and CEO of Dada Group, stated, “Yili Group is one of the earliest model homeowners to partner with us and we deeply value our relationship. It has been a satisfaction to work with them over the years to transfer towards the digitization of China’s dairy business, with innovation generally at the forefront of our method. JDDJ will perform a key part as Yili looks to expand its marketing capabilities, enhance its provide chain and attain quicker revenue growth.”