December 5, 2022


Getting a Business

BI Reporting – 3 Ways Domo has Changed it for Good

The company intelligence (BI) / analytics area has advanced radically around the past twenty years, such as a go absent from classic BI reporting in the method, toward contemporary BI that meets the calls for of modern-day businesses.

BI Reporting is No Longer the Focus

In the early days of BI, there ended up two essential target areas which include basic reporting (which typically meant remarkably formatted, pixel-best reviews these kinds of as monetary experiences) and OLAP style investigation throughout dimensions and measures (using pre-constructed and then later on dynamically modeled cubes). The most popular platforms of the time ended up at first centered close to speedy, pre-calculated, file-primarily based OLAP assessment. This was immensely well known as it was performant and also enabled enterprise users to slice and dice throughout their core proportions.

The usage additional suitable to this discussion is what could be termed “bi reporting”, which primarily aided corporations recreate their paper reviews in a BI system, with a superior diploma of design command, giving buyers a acquainted practical experience to their paper reports, although leveraging their details dynamically for interactions these as slicing with dimension dropdown menus and much more.

The Marketplace Moved to Visualization and Analysis

While by the 90’s and into the 2000’s the BI reporting agenda was very well-known, about time it became evident that really formatted studies, pixel-ideal stories and just the more antiquated ideas of what “reports” need to be altered, to put it simply just. The emphasis moved from recreating paper reports online much a lot more to driving insights out of organization’s precious data sources with easier-to-use, organization-centered visualization and evaluation resources.

This transform in aim and resulting demand gave increase to the well-recognized “data visualization” vendors that totally transformed the industry and expanded it even additional. This also even more de-emphasised the getting old bi reporting agenda even additional. Toward the beginning, most of those “data visualization” applications concentrated on conclude-consumer evaluation abilities to the exclusion of all other agendas.

Domo Altered Analytics Endlessly

Domo entered the marketplace at a time when corporations started asking tricky concerns about the viability of the usually-desktop-oriented “data visualization” applications for the enterprise. What they attained in agility and consumer satisfaction, they misplaced in governance and trustworthiness. There ended up quite a few other tradeoffs as well, but Domo arrived to industry with a manufacturer new take on BI / analytics and changed it for the superior in a few key ways:


Domo developed the initial correct cloud analytics system that elevated efficiency over and above the desktop functionality of the current info visualization sellers (which ordinarily relied on community Computer system or mac processing power), though also enabling IT once again to govern and protected the analytics.


Domo further de-emphasized the require to convert tech people and enterprise customers into designers by in its place creating the Domo platform where something established appears to be excellent. This appears simple, but was groundbreaking. There was a elementary misunderstanding by all the other distributors that somehow the whole market place desired pixel-fantastic management.

That thorough control resulted in unattractive and typically unusable dashboards and bi articles mainly because unqualified technological people today and consumers had been thrust into the part of designer. Domo adjusted all of that so that users and specialized people today can create the articles, but the style and design of the system is these kinds of that all information always seems to be professional, 100% of the time.


Although Domo delivers all the important styles of BI content this kind of as classic, formatted BI reporting, it improved the concentrate altogether by hunting at the value of enabling organization customers to travel insights from the information with lights-rapidly overall performance (critical to user gratification and adoption) and married that with a single, seamless cloud platform for people to collaborate all over their analytics. The idea of collaborative analytics was not new, it just by no means had a possibility to work prior to Domo mainly because of the fragmented, desktop and even common server-centered environments.

BI reporting is an older agenda, still important and included in the Domo platform, but just part of a cohesive platform.
Domo continues to force the current market in direction of excellence for.

Even though on the surface area it could seem like general performance, design and style and cohesiveness and collaboration may perhaps not be groundbreaking modifications, but for everyone who lived via the soreness of the first twenty several years of the BI space- with the enormous spends with small ROI, small adoption, awful functionality and fragmented consumer ordeals- it is in simple fact the full difference to providing on the promise of BI and all its value, even together with BI reporting.

When you blend this ahead-contemplating heritage and platform with the most crucial emerging agenda for corporations nowadays about producing fashionable “Data Apps” that leverage the concepts that built Domo what it is right now, Domo is presently in the procedure of redefining the marketplace once all over again.