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In October 2019, Google introduced they might begin making use of BERT fashions for English language search queries in the US. Bidirectional Encoder Representations from Transformers (BERT) was another attempt by Google to enhance their pure language processing however this time with a view to higher perceive the search queries of their customers. 39 In terms of search engine marketing, BERT supposed to attach customers more easily to relevant content material and improve the quality of traffic coming to web sites which might be ranking within the Search Engine Outcomes Web page.
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